Redesigning a sign-up flow
We asked people to create an account before they could see the product. Here is what we changed after watching them try it, and what we would test next.
UI Design
Stories, observations, and ideas on this topic.
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Accessible forms are made of small decisions
Labels, errors and focus states shape how a form feels. A practical review of the details we kept overlooking.
A quieter layout for longer reads
What changed when we gave an independent publication fewer type styles, shorter lines and more room between ideas.