Redesigning a sign-up flow
We asked people to create an account before they could see the product. Here is what we changed after watching them try it, and what we would test next.
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Accessibility
Accessible forms are made of small decisions
Labels, errors and focus states shape how a form feels. A practical review of the details we kept overlooking.
Content Strategy
Writing empty states that help people begin
An empty screen can explain the next useful step. Notes from rewriting the first moments of a new workspace.
UI Design
A quieter layout for longer reads
What changed when we gave an independent publication fewer type styles, shorter lines and more room between ideas.
Content Strategy
Keeping a useful design decision log
A short record of the question, the evidence and the next check helped our team revisit choices without restarting every discussion.