Redesigning a sign-up flow
We asked people to create an account before they could see the product. Here is what we changed after watching them try it, and what we would test next.
In focus
Notes and articles I've released lately—read on.
2026 — 3 Articles
We asked people to create an account before they could see the product. Here is what we changed after watching them try it, and what we would test next.
Before opening a design tool, I brought six paper sketches to a workshop. The questions people asked mattered more than the screens I had drawn.
Labels, errors and focus states shape how a form feels. A practical review of the details we kept overlooking.
2025 — 3 Articles
An empty screen can explain the next useful step. Notes from rewriting the first moments of a new workspace.
What changed when we gave an independent publication fewer type styles, shorter lines and more room between ideas.
A short record of the question, the evidence and the next check helped our team revisit choices without restarting every discussion.